Mobile Lobby Mockups for iGaming Product Reviews and Roadmaps

The casino lobby is where most players decide what to play, and it's one of the most frequently changed parts of an iGaming product. New categories, reordered rails, jackpot widgets, search, personalised recommendations: there's always a proposal on the table.

That makes lobby mockups a regular part of product reviews and roadmap meetings. This guide covers how to present them so stakeholders understand the change quickly and focus on the decision rather than on the slide.

Why the lobby needs its own mockups

Lobby changes are hard to judge from wireframes or desktop screenshots alone. On a phone, the lobby is a narrow, scrolling screen where only a handful of tiles are visible at once. A change that looks minor on a large design canvas can push an important category below the fold on a real device, or make tiles too small to recognise.

Showing the lobby in a realistic phone frame, at the proportions of a real device, lets reviewers see what players will actually see. It also stops meetings drifting into detailed debates about pixel-level design that isn't the point of the review.

Before and after: the most useful lobby slide

The single most effective format for a lobby review is a side-by-side comparison: the current lobby on the left and the proposed lobby on the right, both in the same device frame, at the same size and scroll position.

• Match the scroll position. Compare the same part of the lobby in both mockups, usually the first screen a player sees.
• Use the same content where possible. If the change is about layout, keep the same games in both versions so reviewers aren't distracted by different artwork.
• Highlight what changed. A subtle outline or a numbered marker on the changed areas, with a short note under each phone, is enough.
• Label both clearly as "Current" and "Proposed", so a slide forwarded out of context still makes sense.

If you take screenshots of the live product and the prototype, a tool like PhoneShotter will put both into identical phone frames in a few seconds, which keeps the comparison fair.

Show the whole scroll, not just the first screen

Players scroll, and many lobby decisions are about what happens further down: which rails appear, in what order, and how long the page gets. For those discussions, a single screen isn't enough.

Two formats work well:

1. A series of screens. Show three or four consecutive phone screens left to right, each one a scroll further down. It reads like a comic strip and keeps each phone at a realistic size.
2. A long capture beside a framed phone. Put a full-length lobby capture next to a framed phone showing the first screen, so reviewers can see both the overall structure and the real first impression.

Either way, mark the fold, the point where the first screen ends. It's usually the most important line on the slide.

Lobby elements worth mocking up carefully

Some lobby components generate more discussion than others. These are worth taking extra care over in mockups:

• Category navigation. Show how many categories fit on screen before the row scrolls, and what happens to the label lengths in each language you support.
• Game tiles. Show tiles at their real size on a real device. Small tiles with detailed artwork become unrecognisable on a phone.
• Jackpot and promotion widgets. These compete with games for space, so show how much of the first screen they take.
• Personalised rails, such as "Recently played" or "Recommended for you". Show both a new player's lobby and an established player's lobby, because they can look very different.
• Search and filters. Show the open state, with a realistic query and results, not just the search icon.
• Responsible gambling entry points. Show where limits, reality checks and account tools can be reached from the lobby. Compliance stakeholders will ask.

Presenting lobby work on a roadmap

Roadmap presentations have a different job from design reviews. The audience needs to understand what is coming and in what order, not approve pixel details. Lobby mockups on a roadmap should be simpler:

• One phone per roadmap item. Show a single framed mockup that captures the essence of each change.
• Sequence the visuals. If the lobby evolves over several quarters, show the phones in delivery order, so the audience sees the lobby changing step by step.
• Mark confidence. Label early concepts as "Concept" so nobody mistakes an exploration for a committed design.
• Keep the same frame throughout. Consistent device frames make a roadmap look like one plan rather than a collection of separate projects.

Handle brands, markets and variants

Many iGaming businesses run several brands or operate in several markets from one platform, and the lobby differs between them. Mockups should make that clear rather than hide it:

• Show the lobby for each brand affected, or state clearly which brand the mockup shows.
• Show market-specific differences where they matter, such as different game sets, required messaging or regulatory elements.
• Use real, licensed game artwork only where you have the rights to use it in that context. Otherwise use neutral placeholder tiles.
• Never show real player data. Use test accounts with realistic but fictional names and balances.

Practical tips for the review meeting

• Send mockups in advance. Stakeholders can look at them on their own phones, which is the most realistic review of all.
• Keep the frame simple. A straight-on phone frame is best for reviews. Save angled, dramatic frames for launch decks and marketing.
• Show real text. Placeholder text hides problems with long game names and translations.
• Use a clean status bar. Full battery, full signal and a neutral time keep attention on the lobby.
• Bring the prototype. If there is a clickable prototype, have it ready, but lead with the framed static screens. They are easier to discuss.

For quick, consistent frames across a whole deck, capture your screens, run them through PhoneShotter with the same frame and angle, and paste the results into your slides. More presentation advice for gaming teams is in our iGaming presentation tips, and if you're sending lobby designs to operators or partners, see how to present casino game screenshots to operators and licensees.